Sharon Alford
Vice President of Direct to Consumer, Individual Plans at VSP
Q&A with VSP
Morgan White Group continues to partner with leading providers of innovative products that meet the needs of employer groups and individuals. We wanted to share the following information on one of our partners, VSP and the Individual Vision Plans they have to offer.
Please share with us a little about VSP Individual Vision Plans.
At VSP Vision®, our purpose is to empower human potential through sight. For more than 67 years, VSP has been the leader in health-focused vision care.
What would you share with agents wanting to increase their sales of your products for their clients?
Anticipate client needs and take full advantage of touchpoints. Timing is everything. Whether it is children coming off their parent’s plan, or planning for retirement, most Medicare plans don’t offer full vision coverage and we want to help seniors with one less thing to worry about while enjoying the fruits of all their hard labor. Identifying those life events can help brokers serve up timely solutions when they matter most.
Watch for marketing automation pitfalls. Consumers demand personalization. The more data you can save for each client, the stronger your personalization. VSP’s member communications include special touches like a savings statement, a happy birthday email, and special offers.
What makes you different from your competitors?
Our brokers can feel confident knowing their clients are in good hands. VSP has the largest network of independent doctors in the nation, no waiting period, and much more. As mentioned previously, we offer more member touchpoints than others in the industry, which helps the broker.
Why is it important to the broker and their clients to team up with companies like Morgan White Group?
Morgan White Group does the carrier vetting for you. They offer a wide selection of VSP group and Individual Plan solutions so you can trust that you’ve been given the best combination of options available. Plus, work with Morgan White Group to make sure you have all the resources you need to deliver fast, personable solutions to your clients.
Our partnership with Morgan White Group is long standing, honest and friendly. I love working with them and would recommend this company to anyone!
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