What Do Consumers Think About Vision Benefits?
A recent survey1 conducted by VSP asked consumers about their preferences and practices regarding vision care, which resulted in several key findings.
Out of Sight, Out of Mind
Consumers neglect eye care when they don’t notice problems with their vision, or they forget about their benefits. They equate a vision exam with the health of their eyes and not as a window into their overall health. Takeaway: The next time your client says they don't see the need for a vision plan; you can now remind them there is much more value in those exams than just clear vision. They are a powerful preventative tool to stay healthy.
Did you know? An eye exam is the only non-invasive way to view blood vessels in the body, helping eye doctors detect signs of over 270 health conditions.2 Some detectable health conditions include: early signs of diabetes, some types of cancer, kidney disease, and hypertension – even without other symptoms.2
Doctor Access — Who and Where They Want
A top priority for members is having access to a large doctor network and having the ability to access their preferred doctor. This includes private practice, retail, and online options. Takeaway: Invite your client to confirm their existing doctor is in network. Including this in your sales pitch helps your client feel more confident in the carrier and plan selection.
Did you know? With 96,000 independent doctor access points throughout the U.S., VSP has a robust network that meets consumer's needs. When it comes to retail options, Visionworks enables members to use their in-network coverage and get the most out of their benefits with over 750 locations. Eyeconic, VSP's online shopping experience makes it easy to shop online for eyewear and contact. On Eyeconic.com, members can easily connect their benefits and shop with their vision insurance.
Consumers Value Vision Benefit
Vision care matters to patients and vision benefits were the 3rd most commonly considered factor when selecting a plan. Not only is vision commonly considered a factor when selecting a plan, but it also significantly contributes to consumer satisfaction. Takeaway: If your client lands on a strong healthcare plan, make sure to take a very close look at the vision benefits. In many cases, they are not as robust as getting a separate vision plan. And the vision plan selected, matters. Before recommending your “go-to” product, make sure to take a fresh look at your client's needs and understand available products.
Did you know? Helping members choose a plan that best fits their needs may boost their long-term satisfaction and long-term retention When helping members choose a plan that best fits their needs, it is important to ask if they wear progressive lenses or have an anti-reflective coating. If so, we have plans that include that coverage in full after a co-pay. Additionally, if a member would like to get glasses or contacts every year, then a plan with the 12/12/12 frequency is the way to go. If a member prefers high-end frames, the select plan with the $200 frame allowance would be a great recommendation.
1. Vision Insurance Consumer Survey Whitepaper, Advisory Board, June 2025
2. American Academy of Ophthalmology, 2023