Ancillary Benefits Win More Business and Build Stronger Groups
by Robin Williams, Senior Vice President of MWG Broker Services
While medical coverage remains the foundation, there is increasing demand for ancillary benefits like dental, vision, life, disability, telehealth and ID protection. By partnering with A+ rated carriers, you can offer your clients trusted coverage, strong networks, and competitive pricing, helping round out their benefits package while reinforcing your role as a reliable advisor.
At the same time, rising healthcare costs is one of the biggest challenges your clients face and one of your biggest opportunities. Instead of delivering another increase at renewal, you can bring back a strategy. Solutions like the Premium Saver Plan allow you to pair a High Maximum Out-of-Pocket (High MOOP) medical plan with a secondary layer of protection, often lowering overall premiums while maintaining or even enhancing benefits. This positions you as someone who can solve problems, not just present them.
Just as important as the strategy is how quickly and efficiently you can deliver it. Employers expect speed and simplicity, that’s where Group Connect, our quoting and enrollment platform, gives you a competitive edge. With Group Connect, you can:
- Generate quotes quickly and accurately
- Enroll groups in one streamlined platform
This not only saves you time but also enhances your offerings and responsiveness in front of clients. When you combine smart cost strategies like the Premium Saver Plan, strong ancillary offerings from A+ carriers, and a seamless quoting and enrollment platform like Group Connect, you’re delivering more than benefits you’re delivering a complete solution. And that directly impacts retention. Groups that feel supported, protected, and well-served are far more likely to stay with both their employer and their agent.
Communication is another area where you can stand out. Even the best plans can fall flat if employees don’t understand them. By offering clear enrollment support, ongoing education, and tools that simplify the experience, you increase participation and overall satisfaction, making your clients more successful and your relationships more secure.
Your Opportunity
This is where you separate yourself from the competition. Agents who bring strategy, savings opportunities, strong carrier partnerships, and efficient technology position themselves as trusted advisors.
By leveraging solutions like the Premium Saver Plan, offering high-quality dental and vision through A+ carriers, and utilizing platforms like Group Connect, you can:
- Differentiate yourself in a crowded market
- Win more group business
- Improve client retention
- Deliver real, measurable value
Looking Ahead
In 2026, ancillary benefits are not just a product, they are a strategy. And agents who embrace that mindset will be the ones who continue to grow.
Ready to take your strategy to the next level? Browse our website to learn more about the Premium Saver Plan, explore Group Connect, and access tools and resources designed to help you win more business and better serve your groups.
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